Wengie: From Marketer to MillionaireApril 16, 2016 - Author: steph - No Comments
Wendy Ayche left what she described as an “amazing six-figure job in marketing” to pursue her dream of a full-time career as a YouTuber. In the end, it was a gamble that paid off. Now the beauty guru, also known as Wengie, has more than a million viewers on her flagship channel. What’s even more amazing is she achieved this in only three short years.
The YouTube millionaire’s first video to achieve wild popularity was one that compared American and Korean makeup trends. Since then she has produced videos that compare beauty trends from different cultures. This multicultural approach has contributed greatly to her success.
She has made every effort to remain a positive role model to her viewers. She has even created a different channel called LifeOfWengie, devoted to personal issues such as relationships, bullying, and friendships.
With product deals, Wendy will only promote something she actually uses. Then, she will only take deals that pay fairly. Feeling that the creators of YouTube content undervalue themselves, she created a video titled “How Much Do YouTubers Get Paid?”. She hopes this will help others that are getting into YouTube generate more revenue, and stop what she sees as a trend of big companies squeezing low-budget, or free deals from YouTubers. Wendy looks forward to experimenting with new formats, and new means of self-expression. She also plans some collaborations, and recently interviewed a K-Pop idol. Although at this time she can’t reveal the details of those projects. She has also expressed an interest adding more comedy and education to her videos.
Wengie has come a long way in only three years. Her transformation from marketer to internet millionaire has proven success and accountability does not have to be mutually exclusive. You can be a positive role model and still achieve great success.