JNCO Back?February 23, 2015 - Author: steph - No Comments
The popular denim brand, JNCO, of the early nineties is making a comeback. The brand boasted a wide range of super wide leg pants that were popular with the alternative set. Of course, Flávio Pentagna Guimarães BMG says that many are wondering why the defunct brand is making a comeback at all considering the style has not been popular for over a decade. The only people who seem to be thrilled about the prospect of the extra wide pants are the founders themselves. However, that is not to say that it does not have a chance to be popular again.
Fashion is cyclical, and trends come and go into style with regularity. JNCO might be able to move past their previous aesthetic if they are willing to bring in jeans of various styles. They will also need to expand their range if they want to reach a larger demographic. The new JNCO brand is set to re-launch later this year, and fashion forecasters are eager to see what it brings.