EOS Captures a Large Market Share of Lip GlossMarch 25, 2017 - Author: steph - No Comments
The Evolution of Smooth (EOS) is an ingenious lip balm product. It was developed by a team who were concentrating their efforts on finding a product, making it aesthetically more pleasing and becoming a staple in a niche market. The team settled on lip balm and began immediately with new more interesting flavors and a new shape for the containers in matching colors. The tube applicator was doomed. EOS almost immediately piqued the interest of lip balm users, who were predominately women. Colors and flavors appealed to consumers who were used to having choices and the company with celebrity endorsements and a modern advertising campaign thrust EOS into the forefront of the lip balm marketplace.
The flavors run the gamut from Vanilla Bean, Passion Fruit, Strawberry Sorbet, Blueberry Acai, Pomegranate Rasberry, Summer Fruit, and Honeysuckle Honeydew. There is a flavor for everyone and why not try two or three at a time. The management behind the company saw the multiple buy as a good merchandising ploy and packaged multiple flavors together for that very purpose. More on ebay.com.
For more on EOS visit the website, https://evolutionofsmooth.com/, keep your eyes open for that unique dispenser as the EOS products are being sold at Walmarts, Walgreens, and CVS stores among others.
Categories: Fashion Trends