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Don Ressler: The Genius Behind JustFab

July 20, 2016 - Author: steph - No Comments

Don Ressler’s Early Career

Don Ressler is a bonafide, entrepreneurial genius. His resume of accolades and success speaks for itself. For one, he is the genius behind several successful startups that include Intelligent Beauty and its subsidiaries. Don Ressler’s first startup is called FitnessHeaven which was bought out in 2001 by Intermix Media. Afterwards he partnered with Intermix COO, Adam Goldenberg, who was 19 years old at the time, to form Alena Media.

Their Progression

From the start of their business partnership, their financial and business success skyrocketed. Hundreds of millions of dollars were generated through the performance and ecommerce advertising division. As a matter of fact, this was the only area of profit for Intermix. In 2005,  Goldenberg and Ressler had to explore new ventures due to them being ignored when Intermix was taken over by News Corp. And they must be very regretful now because of Ressler and Goldenberg’s now stellar success.

Once Don Ressler and Goldberg left, they did more than just land on their feet. With their business genius minds, they created a brand building empire. Several of their former colleagues of Alena Media joined them in their efforts, and two weeks later, Brand Ideas, which was later called Intelligent Beauty, was formed. This is a business to consumer business that first created Dermstore and then Sensa a few years later. Dermstore focuses on online cosmetics and skincare, and Sensa is a successful weight loss product store.


In 2010, JustFab started and became the third company, and it’s a retailer of ecommerce fashion that can be subscribed to. Kimora Lee Simmons joined the company in September 2011 as the creative director and president. And as a result, JustFab has already became a household name with high profile fashion for great prices. As a matter of fact, millions upon millions are now subscribers of their irresistible fashion line. See:

More Background on Don Ressler

Don Ressler has rightfully earned a great reputation as a brand building and business guru. With him being the Co-Chief Executive Officer and Co-founder of these empires, he has generated more than $1 billion in sales, and he raised over $100 million in capital for Internet organizations.

Categories: Company Success

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