David McDonald is Taking OSI to New HeightsOctober 9, 2017 - Author: steph - No Comments
Almost immediately after graduating from Iowa State University in the early 1970’s, David McDonald joined the OSI Group. He worked his way up the ladder, by first learning how the company operates on a day to day level. OSI is a food distributing company that dates back to the early part of the 20th century when it was started as small meat shop by German immigrants Otto Kolshowsky. As the decades went by the company’s fortunes grew, and David McDonald eventually became the CEO of the company. Before becoming CEO, he worked in other highly responsible positions such as Project Manager.
After David became CEO, the company never looked back. He brought a vision for the company that put it on the path of sustainable growth. OSI began snapping up food processing and distributing companies around the globe. Today, the company can boast of nearly 80 branches in 17 countries. Not only that, it has also become the main supplier of raw materials for such global behemoths as Starbucks, McDonald’s, Burger King, Papa Johns, and Subway. Recently, the company made its presence in two new countries, Switzerland and Hungary and expanded more into Asia as well.
As far as snapping up other companies are concerned it is not done only with the intention of growing bigger. Some of the companies have other verticals connected to the food industry. Thus, it is as much a part of growing the companies’ capability as it is about expanding. An example of this was OSI’s purchase of Baho foods, which is a Dutch company with offices in Germany as well. Baho Food is not only involved in food distribution but food processing as well. They also have a wide menu of food items which they distribute to these two countries.
Another reason for David’s success is that he treated each country differently. It was not a one size fits all when he began his global expansion. He was aware that every country and culture needs to be treated differently and that there need to be customized solutions for each market. Cultural sensitivity is the name of the game when it comes to food because there are only a few things people take more personally than food. One way David ensured success in this was to hire regional managers who have knowledge of local food tastes. This also the reason why OSI celebrated its 20th anniversary in China recently.
Learn More: www.osigroup.com/news/