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How Important Is Online Reputation Management

February 5, 2016 - Author: steph

A World Economic Forum study has determined that 25 percent of a company’s market value can be tied to their reputation. Yet many companies are not prepared for this situation, especially when it comes to online review management of customer ratings and reviews that exist on third party websites.
With half of the planet’s population online, brand recognition can become a key component of how a company is perceived. Online reputation can determine conversion rates just as much, or maybe more than factors like search engines and content.
The dynamics that impact on conversion includes:

Social Media–Social media has grown so much that there are more than 207 sites around the world.
Total Control–Generation Y customers want to be in control of the purchases they make.
Opinions–Review sites can make or break a company’s reputation.
Security and Privacy—This is a major concern for online consumers.
Online Reputation Management can be a way of paving the way for an organization to be seen as positive, and a company you can buy from with confidence.
Failure to react to negative reputation factors can create a disaster for a company. An example is MNC, a food and beverage company that was slow to react to negative publicity regarding its environmental policies. This gave the impression that the company was complacent, which resulted in highly negative backlash, MNC was forced to suspend activity on their public web page to counteract the impact of the backlash.
With online reputation becoming such a vital factor it has spawned a new industry. It’s called online reputation management specialist. Once such company is Status Labs. One of their specialties is to keep a company;s online reputation constantly on the positive side of the ledger, Status Labs will manage search engine results in order to enhance their client’s status on the internet.
The company has grown to the point that they represent 1500 clients, which includes Fortune 100 brands and public figures.
If negative information is out there about a client Status Labs can develop a plan to remove such negative content, and replace it with more favorable search engine results.

No Comments - Categories: Public Relations, Social Media

The Latest Workplace Trend: Employees Are Losing Their Jobs Because Of Facebook Addiction

November 30, 2015 - Author: steph

Traditionally, people get fired from their jobs for reasons such as insubordination, frequent tardiness, frequent write-ups, unethical behavior and layoffs. In today’s society, however, people are losing their jobs as a result of social media misuse at the workplace. To be more specific, people are losing their jobs over Facebook. It is not difficult to fathom the reality of people losing their jobs for such a thing, for we live in a world where people spend more time communicating through their mobile device opposed to communicating face to face.

Employers are forced to discipline and dismiss staff members as result of Facebook misuse because people are exhibiting behaviors of addiction which is negatively affecting their day to day work duties. This trend is backed by hard evidence; for example, a York College of Pennsylvania study revealed that 65 percent of human resource departments have issues with employees who frequently use Facebook while they are on the clock.

To combat this rapidly growing problem of social media overuse at the workplace, industry professionals like Parker Geiger, CEO of the CHUVA Group, recommends for employees to be proactive in managing their obsession for Facebook. For example, there are apps in the marketplace, like Anti-Social and AppDetox, which allows users to browse the internet during work hours but blocks them from visiting social media sites, like Facebook and Instagram.

Another way of combating social media abuse is by creating a separate, professional social media account. For example, many employees find it very helpful to have two Facebook pages. One Facebook page should be dedicated to your personal life, and the other page should be for professional content, photos, likes and comments.

These recommendations are very similar to advice that is given by CEO of Status Labs, Darius Fisher. Status Labs is an online reputation management company that helps companies and individuals promote positive and professional information about themselves on the internet. Fisher has counseled many corporations and people on different ways to protect their online reputation, which includes removing derogatory posts and photos on social media accounts, creating blog pages and websites that highlight positive qualities and actions and much more.

Status Labs is also in the business of helping companies and individuals survive malicious internet attacks. Malicious internet behavior is becoming more frequent and many people are losing their jobs or business deals because someone else has posted negative information about them. Status Labs specializes in using advanced software technology and strategic methods to help individuals and companies resolve negative internet campaigns against them. Fisher’s best advice for all internet users is to avoid posting controversial and inappropriate information and to be proactive by creating a personal website that has your first and last name in the domain name, such as, and to manage your online identity with professional information.

No Comments - Categories: Internet, Social Media