Music Empowerment Women Have Received From Desiree PerezApril 20, 2018 - Author: steph
Although most people have the urge to join the entertainment industry, it is important to know that slackers cannot survive there. It is only meant for the diligent, focused and creative people like Desiree Perez. From what history gathers, men have been the most beneficiaries when it comes to getting the top positions in the music industry. This just changed when hard driving and talented women like Perez came into the limelight. The determination Perez had in the entertainment world had made her a star in the music field, doing better than most men today. Perez and her peers have paid the price that needed to be paid for the entertainment and music industry to gain the new face.
When naming some of the movers and shakers who have just come into the music industry, you cannot fail to mention Desiree Perez. By naming global music stars like Shawn Carter, Perez would automatically appear. Without Perez, Carter’s empire that comprises of music production and concert excursions among other corporate entities wouldn’t have come to where it is today. Even Jay-Z is unable to make sound decisions on business matters without consulting Perez first. This happens because Perez is known to have exceptional skills and abilities when it comes to high-level and high-pressure negotiations. When Perez is negotiating for business opportunities, she portrays no-nonsense attitude, charisma, and confidence. It was Perez who made the Samsung collaboration deal, which Rihanna had successful.
The association between Shawn Carter and Perez has grown closer now that Perez is the CEO of Roc Nation. There are many enterprises working with musicians and music producers, but Roc Nation has proved to be an enterprise with a difference. This enterprise is warmly working with music producers, recording artists and songwriters with the intention of making the industry better than it is. Its main aim is ensuring that all issues connected to concert productions, brand management, artist management, brand building and music promotions have been properly addressed and handled. As the Chief Executive Officer, Perez has a huge responsibility of ensuring that Roc Nation negotiates and collaborates well with other experts in technology, industry and also fashion.
Desiree Perez’s Social Media: twitter.com/desireeperez01