DESIREE PEREZ TAKES TIDAL COMPANY TO A HIGHER LEVELMarch 2, 2017 - Author: steph
Over the past few decades, music streaming services is a business that is earning the owners a significant share of the money. To many artists, particularly the upcoming, the platform has provided them with an opportunity to gain global recognition with much ease. When it comes to the music streaming, the likes of Spotify, iTunes have significantly benefited from the platform. However, for Shawn Carter, popularly known as Jay-Z, business has not been good in Tidal (his music company).
Not long ago, it was rumored that the corporation was facing debt challenges, and the only thing left was for Jay-Z was to sell it a loss. However, to a surprise, the successful rapper faced the challenge at a different angle. Jay-Z is known to utilize the services of the best people in the industry when it comes to run for the money. Desiree Perez is among the few, but distinguished individuals who got onboard in the new Tidal. Source hitsdailydouble.com
To many, bringing Desiree Perez on board meant that Jay-Z was planning to sell Tidal because Perez is well known for her negotiating skills. The New York Daily News calls her ‘Babe Ruthless’ with an incredible street record that even Empire’s Cookie would never challenge. Perez is known for her success in negotiating deals for famous artists. Perez is the lady behind Beyoncé’s Formation stadium tour. Besides, she was much involved in negotiating for Rihanna’s Samsung deal.
Desiree Perez ground record speaks much about her, and it is beyond any reasonable doubt that her involvement with Tidal is expected to affect positive changes. Perez has been in the music industry for a long time. Hence, she is well versed on the trends and tactics to handle various challenges that come along.
Desiree is married to ‘OG’ Juan Perez, and together they run Roc Nation Sports. Also, she is part of the Hova Circle of Influence which is a force behind Tidal’s operations. Since joining Tidal, Perez has been refurbishing its streaming services. Recently, she included more categories to favor the upcoming artists as a way of winning more fans which mean business.
Based on the previous sign up rate, Desiree’s vision is beginning to be felt since the number of new members signing up is growing drastically. Based on the pace at which Perez is taking Tidal, it is evident that Jay-z isn’t going to sell his company anytime soon. Instead, Tidal is expected to hit music streaming business with a bang. However, there are rumors of a partnership with Spotify to form ‘Tidal Powered by Spotify’ and based on Perez’s efforts, Spotify will have to part with a large sum of money to enjoy the share of the partnership.
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