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March 5, 2018 - Author: steph

The RealReal, a online brand that sells high-end fashion products, recently announced its intention to expand its in-store experiences, also known as pop up shops, in an effort to duplicate the success of their 2016 pop-up in New York, which reportedly brought in two million dollars for the company. According to Allison Sommer, director of marketing for the company, the average order is six times greater in-store in comparison to online. Their most recent pop-up in San Francisco led to a 500% increase in online buyers over the last year. The RealReal has had much success with these shops, as they believe pop-ups give them a chance to legitimize their brand, resulting in more buyer-seller relationships for the company.

The brand plans on expanding its shops to places like Las Vegas, Los Angeles and many more in the weeks to come, which will be something to pay attention to, seeing that the company is exploring new markets. The RealReal understands the importance of customer relations, as they continue to try to provide clients with top notch expertise and an even more impressive in-store staff. Since its founding in 2012, The RealReal has obtained 7 million members internationally, as they continue to be the most-funded amongst online luxury resellers. The company has managed to obtain over 120 million in venture funding, making it easier for them to effectively plan these coveted pop-up shops. The company’s CEO, Julie Wainwright, recently expressed her satisfaction with the direction the brand is heading, crediting customer service and quality for the success of the company. In the world of luxury apparel, it can be difficult to survive with the constant conditions of the economy, but TheRealReal has a formula that seems to keep them ahead of their competitors. 2018 has a lot in store for The RealReal, and it should be worth seeing.

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Susan McGalla Excels in Corporate Leadership

December 8, 2017 - Author: steph

Companies with gender diversity tend to perform better than the ones that do not. The difference brings about new ideas in the company which leads to an improvement in the company’s performance. Many women work so hard to get to top positions in organizations.

The women leadership initiative may not answer all the questions as to why not many women are in leadership. Only a quarter of senior positions in organizations are filled with women meaning that men hold the most significant percentage. Women initiatives and networks are the ready tools that women can use to build connections with each other and also to learn about new trends in business.

Susan McGalla is a woman who passed all the barriers to be a vice president in an organization that was male-dominated. Susan grew up with men, and she had to work to get whatever she wanted. She started working when the executive was made up of men but worked hard to be among the senior persons at Pittsburgh Steelers. She is remembered for her slogan ‘wear what we wear’ a slogan that she used to used to encourage customers to buy Steelers gear.

A Possible Solution to Gender Discrimination

Executive sponsorship can help reduce the gap that is between the genders in corporations. Women who are qualified for senior positions should be connected to sponsors who will recommend and fight for them to get senior positions when there is a vacancy. Every company and business should have at least one woman that they are either mentoring or sponsoring to get a top position.

About Susan McGalla

Susan graduated from Mount Union College in 1986 with a BA in Business, and Marketing. She has held several senior positions in several organizations. Susan worked for American Eagle Outfitters as the President and Chief Merchandising Officer for 15 years. She later worked independently as a retail industry consultant for two years before going to The Wet Seal, Inc. as the CEO for another two years.

Susan McGalla is the founder of P3 Executive Consulting, LLC. P3 offers consultancy and advisory services to clients in the retail industry. Other services that they provide include marketing, product merchandising, branding, and talent management among others.

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