S’well insulated bottles help reduce plastic wasteAugust 16, 2015 - Author: steph
The problem of plastic waste being dumped into landfills around the world has never been greater, in the US alone more than 50 billion plastic water bottles are dumped each year. CNN has recently been featuring an entrepreneur who is looking to change the way plastic bottles are used by introducing a new line of insulated metal bottles that can be reused in a bid to reduce the level of plastic waste in the world. Sarah Kauss has invested around $30,000 of her own money into the S’well range of insulated metal bottles after growing frustrated by the lack of design choices for enjoying water on the go that stays cold.
The main difference between the plastic bottles many people use and the metal bottles Kauss produces is the fact the metal versions can keep water ice cold for 24 hours. The S’well brand was inspired by a 2009 lecture Kauss attended that detailed how lost water and waste was causing a water shortage around the world. This problem is made worse by the high level of plastic waste produced by many people who dispose of plastic water bottles in landfills that are quickly running out of space.
S’well bottles are designed to be sleek and stylish for people who do not wish to spend their time carrying a water bottle designed for outdoor activities and not everyday life. The designs include three different sizes all created with the same technology to keep drinks cold, which has led to S’well having an annual revenue of $10 million.