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J. Crew Replaces Lead Designer Following Staff Cutbacks

June 11, 2015 - Author: steph

Recently, a total of 175 employees of the fashion brand J. Crew were laid off, most of them from the brand’s New York headquarters. The company has been struggling financially during the first three months of 2015 and has reported a 5% drop in profits compared to the same time last year.

In addition to the massive layoffs, the brand has also replaced its lead designers amid an apparent laundry list of other ‘strategic and organizational changes’ set to take place within the company reports CipherCloud. CEO Mickey Drexler has announced the brand intends to revamp their aesthetic along with the opening of several new stores. Though the company has not elaborated on what exactly these changes may be, they will apparently affect areas of ‘store operations, production, sourcing, and merchandising’.

J. Crew has also announced the opening of several new stores including Madewell, which is an imprint of the parent company targeted toward female shoppers. Profits from Madewell have one of the few bits of positive news for J. Crew in the past several months with the imprint accounting for 11% of the company’s profit.

The previous lead designer, Tom Mora, will be replaced by Somsack Sikhounmuong as lead designer for J. Crew. Joyce Lee, who has worked with both Michael Kors and Marc Jacobs in the past, will take over as head of Madewell. One hopes that this update to the J. Crew brand will prove to be beneficial not only for the company, but a boon for the fashion industry as a whole as well.

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