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Big Changes For EOS

December 7, 2017 - Author: steph

EOS’s has a brand new and approved lip balm that is taking the beauty world by storm. Their new lip balm known as the Crystal lip balm has completely changed from what the company is used to putting out. The design has changed by them changing their signature cylindrical shape to a pyramid shape and their new lip balm is completely clear. Which usually it was a solid pastel color which sometimes matched the circle packaging that it was in. The formula was also improved to better hydrate lips and protect them against the elements. This article explains that this new change has come as a complete shock but will probably be liked by loyal consumers says

Sanjiv Mehra is one of the co-founders of EOS which was created in 2006 because the founders were getting tired of the ordinary chapsticks that all looked the same and you could not pick one from the other. EOS changed the chapstick game with the cylindrical shaped and brightly colored lip balms which first appeared in Walgreens then quickly grew to other companies like Walmart and Target. They are most known for their lip balms but they also offer hand lotion and shaving gel. EOS pride themselves on offering hypoallergenic products and using natural ingredients for their products. They are currently based in New York but also sell online as well.

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Celebrities like Miley Cyrus and Kim Kardashian have been seen wearing and using these lip balms which elevated the lip balm companies status, Miley Cyrus even sang to her EOS lip balm. EOS founder say the founded EOS to being delight and style into everyday routines. They offer wonderful scents and flavors for a wide range of lip balms that consumers can enjoy, shop now! They are second in best selling lip balms in the country only behind Burts’ Bee and their net worth can be estimated at $250 million.

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