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Lori Senecal: The Global CEO Of CP+B Has Some Innovative Ways Of Building Strong Companies

January 15, 2018 - Author: steph

Lori Senecal is the Global CEO of CP+B, and it is her duty to oversee the global expansion and growth of the company. She also coordinates the 10 offices that the company has all over the globe and works to expand the company even more. What she has added to the company has been felt in its culture and its bottom line, and she has helped to put together a modern global agency that is lean, innovative, and consistent in its offerings. Her efforts led CP+B to receiving the “Creativity Innovators of the Year” award for 1027 from Advertising Age, and she, herself, was named one of just four “Agency Executives to Watch” in 2016.

Before Lori Senecal came aboard with CP+B, she was the Chief Executive Office and Global Chairman of KBS. While there, she helped the company to grow from 250 domestic employees to more than 900 employees that worked in parts all over the globe. Her work also helped the company to earn the “Best Places to Work in NYC” award from Crain, and she was named one of the “Women to Watch” in 2013 by Advertising Age. Wherever Senecal has served, she has made a large positive impact. Check out to see more.

While Lori Senecal says that no two days of hers are alike, she likes to start her days by getting her blood flowing with a workout. After this, she usually meets up her leadership team in internal meetings where they discuss actions to implement at the 10 global offices she oversees. She stays productive and focused by communicating with the clients of CP+B and her own team, which also helps her come up with the necessary strategies to move the company forward. She finds that her best ideas come from collaborating with other talented team members, and there is a saying around CP+B that states that the best ideas are the Boss not someone with a title. The power to change the companies she works with comes from the combined resources and ideas of the teams she helps to grow and foster, and this unique approach to business has helped her to help build some of the greatest companies in the world.

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