Fabletics Is Taking Advantage of Crowd Reviews to Heighten SalesNovember 8, 2017 - Author: steph
Fabletics is a subsistence of Techstyle fashion group which is an online clothing line. It was launched in 2013 and has since shown tremendous growth in sales and revenue. It is currently a $235 million company with more than a million paying customers. All this is attributed to the growing power of the crowd. Today’s customers delve into online reviews and feedback before making the move of purchasing a product from a business. They rely heavily on the information reputed to a company before buying a product. Online reviews are considered and trusted as much as personal recommendations by a client’s trusted confidants.
Smart brands are capitalizing on customer reviews as marketing strategies in order to stay on top of competition. The shift in customer behavior has seen customers place emphasis on crowd reviews as their base for decision making before doing business with a particular company. This has prompted brands to incorporate consumer review platforms to boost sales. Fabletics has been leveraging crowd reviews and incorporating them into policies and product offerings.
Customers frequently review online opinions and feedback before determining any considerations. They regularly trust the reviews consequently building trust in a well reputed brand. Clients pooled in are loyal and create repeat business for a brand. Positive reviews broaden a brand’s client base. The reviews have rallied up the rank of Fabletics on sites such as Trust pilot review site thus growing more clients.
Taking advantage of the power of crowds is essential for a brand as there are more review options now than ever. Customers explore and understand brands on these sites. The reviews directly impact revenues as customers make the next step of purchasing a brand’s product after thorough considerations of public opinions of a company. Reviews ensure companies and brands obtain and retain customers who are loyal for continued business.
Kate is a strong willed individual who has beat all odds to build her company and lead it to its success. She has put in place various strategic measures that continually drive the success of Fabletics. Kate Hudson partnered with already established Techstyle fashion group that had aggressive capitalist as founders. Techstyle is endowed with resources and has a structured background in online businesses. All these qualities are shared and utilized to steer the athleisure brand forward.
Kate Hudson is an admirable character who is not only hard-working but also a meticulous organizer. She is a hand on leader who takes the initiative to endorse her brand and is customer oriented. She is strict about authenticity and quality customer service techniques. Hudson also manages useful partnership with the parent company and celebrities who are the face of the brand.
Fabletics systematically manages data using recent technology. The system stores clients’ personal information, comments, and opinions and uses this data to run the brand. Data management approach helps streamline production to cater for specific needs and wants of clients. Kate represents what the brand stands for through creation of unique athleisure brands that are comfortable and empower all women.