Nicolas Krafft’s Grand Contribution To L’Oréal’s Success GloballyJune 12, 2019 - Author: steph
Nicolas Krafft is a sales and Marketing Executive with over two decades of experience working at L’Oréal. He has been a key contributing factor to the unmatched presence of L’Oréal across the world. Nicolas Krafft has had unparalleled success in his career spanning over three continents. He studied in Switzerland graduation with an M.B.A in finance. After graduating, he joined L’Oréal in Germany and successfully kicked off his career.
Nicolas Krafft started the product manager for the company’s professional hair care and hair coloring products. He quickly worked his way up the ranks. In no time, he was promoted to oversee L’Oréal’s brand launch in Asia. This meant that he had to relocate to Asia. The Matrix brand successfully launched in Asia because of Nicolas Krafft’s expertise in product marketing.
Over the next few years, he was promoted several times, prompting his relocation to several countries. He eventually settled down in Paris. He was tasked with leading and managing marketing and sales operations in London. Today, Nicolas Krafft is the International General Manager of L’Oréal’s Pulp Riot brand. He has been successfully leading the introduction of new products to new markets across the globe. The most recent show-stopping event was the catwalk on river Seine that left social media a buzz.
The catwalk on river Seine
L’Oréal held its annual fashion and beauty show on a floating catwalk on river Seine. The star-studded event was one of a kind. The sheer ingenuity showcased at the event goes a long way in showing how L’Oréal is dedicated to making fashion and beauty more accessible to everyone in the world. The event was open to the public and was attended by some of the most famous actors and fashion moguls.
The event was held during the spring summer fashion week and featured some of the latest styles and trends in the fashion industry. The event featured large screens outside the venue so passersby could get to see what was happening at the event. L’Oréal made every effort to impress, even outsourcing the most elegant models in the industry as well as the best hair professional in the markets.
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