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Nicolas Krafft’s Grand Contribution To L’Oréal’s Success Globally

June 12, 2019 - Author: steph

Nicolas Krafft is a sales and Marketing Executive with over two decades of experience working at L’Oréal. He has been a key contributing factor to the unmatched presence of L’Oréal across the world. Nicolas Krafft has had unparalleled success in his career spanning over three continents. He studied in Switzerland graduation with an M.B.A in finance. After graduating, he joined L’Oréal in Germany and successfully kicked off his career.

Nicolas Krafft started the product manager for the company’s professional hair care and hair coloring products. He quickly worked his way up the ranks. In no time, he was promoted to oversee L’Oréal’s brand launch in Asia. This meant that he had to relocate to Asia. The Matrix brand successfully launched in Asia because of Nicolas Krafft’s expertise in product marketing.

Over the next few years, he was promoted several times, prompting his relocation to several countries. He eventually settled down in Paris. He was tasked with leading and managing marketing and sales operations in London. Today, Nicolas Krafft is the International General Manager of L’Oréal’s Pulp Riot brand. He has been successfully leading the introduction of new products to new markets across the globe. The most recent show-stopping event was the catwalk on river Seine that left social media a buzz.

The catwalk on river Seine

L’Oréal held its annual fashion and beauty show on a floating catwalk on river Seine. The star-studded event was one of a kind. The sheer ingenuity showcased at the event goes a long way in showing how L’Oréal is dedicated to making fashion and beauty more accessible to everyone in the world. The event was open to the public and was attended by some of the most famous actors and fashion moguls.

The event was held during the spring summer fashion week and featured some of the latest styles and trends in the fashion industry. The event featured large screens outside the venue so passersby could get to see what was happening at the event. L’Oréal made every effort to impress, even outsourcing the most elegant models in the industry as well as the best hair professional in the markets.

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21st Annual Academy of Art Fashion Show

March 7, 2018 - Author: steph

Fashion is an ever-changing field. With each new season, the most inventive and imaginative come together to show their vision of what men and women will be wearing in the future.

University Showcases Talent

On September 9, 2017, the Skylight Clarkson Square hosted the 21st runway showcase of the School of Fashion at the Academy of Art University. Ten Bachelor of Fine Arts and ten Master of Fine Arts graduates showed their finest. Between them, they showed five collections in womenswear and two of menswear. There were two collaborations to produce their designs in the debut.

The show was exciting with diversity in cultures and backgrounds of the designers. From China to Maine, and all places between, ideas, styles, designs, and silhouettes merged with unique and diverse craftsmanship. The audience was impressed with the innovative fashion that was paraded down the runway.

The graduate designers spent hours in workships, internships and with last-minute changes to their designs before their Worhol-inspired fifteen minutes of fame on the runway. Though the behind-the-scenes time was intense, it was all well worth it to both the graduates and the audience when the latter was able to share their vision with all in attendance.

Celebrity Guests

This year’s show included big names in the fashion industry including Ms. J. Alexander and Sara Kozlowski of America’s Next Top Model and the Director of Education and Professional Development at CFDA, respectively. The guest stars were as impressed as the general audience.

The Academy of Art University

The Academy of Art has been a bastian of artistic vision and talent since 1929 when they opened their doors in San Francisco. Each year the students and faculty merge together to develop innovative and imaginative new ideas to present in the world of performance, directing, visual, and architecture and automative restoration.

The academy offers both online and campus studies for a variety of degree plans included in their curriculum. This new method of offering options to students has opened up the university to an even greater number of students which equates to a greater number of visions and unique perspectives.

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