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The Amazing and Ongoing Success of EOS Lip Balm

June 7, 2017 - Author: steph

Pass me the Chapstick is what people have been saying for decades. Lip balm has had no other name than Chapstick for just about as long as we can remember. However, when EOS lip balm jumped onto the scene, things started to change. No longer did everyone have to search for a small tube of lip balm any longer. Now shoppers were able to spot a large egg shaped lip balm container that added to their style as well as the health of their lips. Not only were customers loving the new circular lip balm but celebrities were as well. Miley Cyrus, Kim Kardashian, and Christina Agulera are just a few of the many celebrities that were seen early on sporting the new EOS lip balm. View now.


Beauty and fashion magazines were also a huge part of the success of EOS lip balm. They soon showed everyone that this new lip balm was more a fashion statement than just a way to keep your lips healthy. Other than Burt’s Bees, EOS has quickly become the best-selling lip balm company in the market. Creating a $250 million dollar company that is projected to be worth $2 billion by 2020 is not a small feat for any entrepreneur. Standing out from the competition was what EOS said gave them this market share.


When you are indistinguishable from your competition, it is easy to make your mark in your niche. EOS took a new fashion-conscious look at a product that had already been selling well for 100 years. Appealing to millennials with their forms of advertising, it was easy to see why teen to thirty-year-olds were picking up these alternative lip balms at the store left and right. It seems as though EOS has a very bright future ahead with their massive growth and advertising that really hits home with the fashion-conscious individuals. Check for more.


Turn your next page here and watch EOS video,



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