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Doe Deere Influencing a New Style Aesthetic and Growing her Portfolio.

March 5, 2019 - Author: steph

Doe Deere is the founder of Poppy Angeloff, a jewelry company and makeup brand Lime Crime. Her work as an entrepreneur has enabled her to create products that enhance women’s beauty.

The idea for Poppy Angeloff came about after re-discovering jewelry that were family heirlooms. She then began to think about what it would take to set up a jewelry company that sold Victorian and classic antique design jewellery. She credits her sister for helping her see this as more than just a simple idea, but rather a real company. She therefore spent months researching on jewelry design and concluded that vintage jewellery was in line with her vision . Poppy Angeloff’s mission is to create heirloom quality jewellery for their customers to wear, enjoy and even pass down to future generations.

Doe Deere is also the founder of Lime Crime Cosmetics, a vegan-friendly and cruelty-free makeup brand. She founded the company in 2008, at her apartment with her husband, in Brooklyn, New York. At the time, before launching the beauty brand of the same name, Deere used the moniker Lime Crime to sell her own clothing creations on eBay. This fashion line had a punky, rebellious yet trendy style aesthetic. Since she modelled her own creations, she started getting known also for her make up looks. She would use vibrant colours that were hard or impossible to find. Throughout the transition from creating and selling clothes to creating vibrant and colourful makeup, Deere ensured she preserved her style. Lime Crime Cosmetics has a cult-following due to it’s signature vibrant colours and colourful makeup trends.

Doe joined the makeup industry with neither connections to makeup stakeholders nor knowledge on the makeup industry. With her husband’s help, she found a manufacturer who made an order of her product, which sold out in one week. They later sold Lime Crime after ten years and are primarily involved on developing Poppy. Doe handles the pivotal phases of her journey as an entrepreneur with passion in her work, getting a comprehensive customer experience and trying out her ideas, even the risky ones.

https://www.reddit.com/r/BeautyGuruChatter/comments/8aiwi5/doe_deere_is_expecting_her_first_child_a_girl/

No Comments - Categories: Business, Company, Cosmetics, Cosmetics Industry, Entrepreneur, Fashion, Founder, Success

The Amazing and Ongoing Success of EOS Lip Balm

June 7, 2017 - Author: steph

Pass me the Chapstick is what people have been saying for decades. Lip balm has had no other name than Chapstick for just about as long as we can remember. However, when EOS lip balm jumped onto the scene, things started to change. No longer did everyone have to search for a small tube of lip balm any longer. Now shoppers were able to spot a large egg shaped lip balm container that added to their style as well as the health of their lips. Not only were customers loving the new circular lip balm but celebrities were as well. Miley Cyrus, Kim Kardashian, and Christina Agulera are just a few of the many celebrities that were seen early on sporting the new EOS lip balm. View now.

 

Beauty and fashion magazines were also a huge part of the success of EOS lip balm. They soon showed everyone that this new lip balm was more a fashion statement than just a way to keep your lips healthy. Other than Burt’s Bees, EOS has quickly become the best-selling lip balm company in the market. Creating a $250 million dollar company that is projected to be worth $2 billion by 2020 is not a small feat for any entrepreneur. Standing out from the competition was what EOS said gave them this market share.

 

When you are indistinguishable from your competition, it is easy to make your mark in your niche. EOS took a new fashion-conscious look at a product that had already been selling well for 100 years. Appealing to millennials with their forms of advertising, it was easy to see why teen to thirty-year-olds were picking up these alternative lip balms at the store left and right. It seems as though EOS has a very bright future ahead with their massive growth and advertising that really hits home with the fashion-conscious individuals. Check stylecraze.com for more.

 

Turn your next page here and watch EOS video, https://www.youtube.com/watch?v=C0avkr4IdtM.

 

 

No Comments - Categories: Cosmetics