Doe Deere Influencing a New Style Aesthetic and Growing her Portfolio.March 5, 2019 - Author: steph
Doe Deere is the founder of Poppy Angeloff, a jewelry company and makeup brand Lime Crime. Her work as an entrepreneur has enabled her to create products that enhance women’s beauty.
The idea for Poppy Angeloff came about after re-discovering jewelry that were family heirlooms. She then began to think about what it would take to set up a jewelry company that sold Victorian and classic antique design jewellery. She credits her sister for helping her see this as more than just a simple idea, but rather a real company. She therefore spent months researching on jewelry design and concluded that vintage jewellery was in line with her vision . Poppy Angeloff’s mission is to create heirloom quality jewellery for their customers to wear, enjoy and even pass down to future generations.
Doe Deere is also the founder of Lime Crime Cosmetics, a vegan-friendly and cruelty-free makeup brand. She founded the company in 2008, at her apartment with her husband, in Brooklyn, New York. At the time, before launching the beauty brand of the same name, Deere used the moniker Lime Crime to sell her own clothing creations on eBay. This fashion line had a punky, rebellious yet trendy style aesthetic. Since she modelled her own creations, she started getting known also for her make up looks. She would use vibrant colours that were hard or impossible to find. Throughout the transition from creating and selling clothes to creating vibrant and colourful makeup, Deere ensured she preserved her style. Lime Crime Cosmetics has a cult-following due to it’s signature vibrant colours and colourful makeup trends.
Doe joined the makeup industry with neither connections to makeup stakeholders nor knowledge on the makeup industry. With her husband’s help, she found a manufacturer who made an order of her product, which sold out in one week. They later sold Lime Crime after ten years and are primarily involved on developing Poppy. Doe handles the pivotal phases of her journey as an entrepreneur with passion in her work, getting a comprehensive customer experience and trying out her ideas, even the risky ones.