Nestlé Purina Petcare – All About Your PetsOctober 30, 2015 - Author: steph
Nestlé Purina Petcare is a subsidiary of Nestlé based in St. Louis, Missour. It produces pet products including food, treats and litter. Included in their line of pet food brands are Beneful, Purina Dog Chow, Purina Pro Plan, Friskies, and Purina ONE.
In 2001, Ralston Purina, which Nestlé acquired for $10.3 billion, combined with Nestlé’s Friskies Petcare to form the Company. The company grew as consumer confidence grew with their pet products. As of 2012, the company grew to become the largest pet food company in the United States, and the second-largest globally.
The company is a sponsor of many pet-related charities and events and has also been recognized for its sustainable manufacturing practices. The company markets its pet products by television advertising, the Purina news mobile app, crowd-sourced competitions, and sponsorship.
In December 2001, Nestlé Purina Petcare was formed when Nestlé acquired Ralston Purina and merged it with Friskies PetCare Company and Nestlé’s pet food business. Ralston began in 1894 as a horse-feed business now marketing the Cat Chow, Dog Chow and Pro Plan pet food brands, while Nestlé produced Alpo and Friskies brand pet foods.
The combined two companies would go on to become the largest pet food company with a market-share of 45 percent of the cat food market. This merger was approved by the Federal Trade Commission after the Alley Cat and Meow Mix brands from Ralston were acquired by J.W. Childs Equity Partners which led to the separate Meow Mix Company. Ralston’s St. Louis, Missouri location became the company’s new North America headquarters.
Nestlé Purina Petcare continued blending the companies through to 2002. The company began cutbacks in their dry dog food manufacturing at facilities inherit to Friskies PetCare in St. Joseph Missouri, Jefferson Missouri and Arden Hills Minnesota facilities and moved those operations to Ralston acquired facilities.
Expanding production facilities were planned in Dunkirk, New York and the St. Joseph location was also expanded to include wet-food production. In Asia, shifts from a “dealer system” were converted to a self-managing distribution system. Nestlé Purina merged its Latin America operations with the North American divisions in 2004, becoming the Nestlé Purina PetCare Americas division.
By 2009, Purina became one of Nestlé’s most productive divisions, due to an increase in consume spending on petcare products. In 2008, a separate company was formed called PurinaCare based in San Antonio, Texas which sold pet insurance. In 2013, PetCare was acquired by Pethealth Inc. By 2009, Purina introduced it’s brand of pet litter products and expanded manufacturing to Thailand and Russia. In September 2010, Nestlé acquire Waggin’ Train, which produces pet treats. Nestlé Purina’s also has a solar farm at its Arizona plant promoting green ideas in production.
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