Jose Borghi Excels In The Advertising IndustryApril 13, 2017 - Author: steph
Jose Henrique Borghi is the founder of Mullen Lowe Agency. He is also the brain behind notable campaigns like Mammals of Parmalat. Inspired by a presentation of a commercial display at the Castro Neves Theatre, Jose ventured into advertising. He watched the show while still in high school He had no clue that he would one day become a source of reference in the industry. Jose was born in Presidente Prudente. He went to PUS Campinas where he studied Advertising and Propaganda. After his graduation, he started his career in the Brazilian advertising industry by working for Standard Ogilvy agency as an editor. Later, Jose worked for other prominent brands like DM9/DDB, FCB and Talent and Leo Burnett.
After working for different companies, Jose Henrique Borghi gained extensive experience and knowledge about the industry. To this end, he partnered with his friend, Erh Ray, to establish BroghiErh. The two managed to enhance the company’s operations through hard work, determination and discipline. Without investors, they built the company from scratch. The executives performed all roles, including planning, management, and marketing. In 2006, Lowe acquired the successful company. The brand changed to Borghi Lowe. The advertising firm quickly gained popularity in both domestic and international market. The ad agency merged with the Mullen Group to form what is now the Mullen Lowe Brasil. Jose and Andre Gomes are the CEOs of the corporation.
Borghi manages to achieve his goals through persistence. He believes that nothing comes on a silver platter. As such, everyone should work hard to achieve what he or she needs in life. It is for this reason that the energetic and enthusiastic advertiser handles every matter in an aggressive manner. Some of his industry achievements include the review concepts by Fiat Carlinhos for the Down Syndrome Association and Honda Campaigns. In addition, José Henrique Borghi has worked with other award winning organizations such as Delta Airlines, America on Line, BankBoston, Coral Paints, Itau, American Express, Asia Motors and Antarctica. His excellent performance in the industry has earned him multiple awards and recognition from renowned organizations. He is a proud recipient of the London Festival Awards, Cannes Lions, The One Show Awards, April Advertising Awards and Clios Awards.
About José Henrique Borghi: https://www.youtube.com/watch?v=CBZUAB2iP5o