Canadian Craft Beer Rises Above And Beyond All Major BrandsOctober 26, 2017 - Author: steph - No Comments
What Is Craft Beer?
Simply put, “craft beer”, is basically an original creation of beer, brewed by an independent brewer, not to be confused with, “draft beer”, which is merely regular beer put into a machine that can be transferred to a glass or mug.
In the nineties (when craft beer was far less popular), they called it, “microbrew”. Since then, its name was changed, and also-it’s popularity. Matter-of-fact, in the past few years craft beer has surpassed major beer brands which have plummeted in popularity.
Eli Gershkovitch Pilot, Lawyer, and CEO
Eli Gershkovitch, born July 4, 1975, intended to be a lawyer but after graduating from the University of Toronto’s law school in 1987, he took a European tour and while in Heidelberg, Germany, tasted Belgian beer, which gave Eli the desire to start his own brewery. While working as a Practicing attorney, Eli Gershkovitch began researching the brewing industry and found the perfect spot for his business called, the Gastown brewpub in Vancouver. Read more about Eli Gershkovitch at crunchbase.com.
Eli Gershkovitch, Building A Brewing Empire
At first, Eli Gershkovitch was denied a license to sell alcohol but people protested until he won. Finally, in 1995 Steamworks Brew Pub was open for business and was the first and only steam-powered brewing company in Canada.
The Rise Of Eli Gershkovitch’s Steamworks
In its first year, Steamworks had six craft beers and 184 seats but soon Eli Gershkovitch began producing 15 to 17 beers a year saying, ‘You grow to meet demand or demand shrinks to meet you’. Eli Gershkovitch later bought the property next door called, “The Transcontinental Restaurant,” which later became Steamworks Rogue Kitchen and Wetbar, and by 2013, Streamworks was a full-fledged brewery with 754 seats.
Since then, Eli Gershkovitch has received many, well-deserved, awards and accolades and is very successful!
Today, Steamworks craft beer is sold in 14 U.S. States and throughout Canada. So, if you ever get a chance, check out some of the many different varieties of craft beers that Steamworks has available. Follow Eli Gershkovitch’s profile on Twitter.
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