Ashley Lightspeed Stress MinimizationJune 28, 2019 - Author: steph
Ashley Lightspeed might wonder why a company like Uber might move into partnerships with public transportation entities.
By listing other options to move about town, Uber elevates itself in the perspective of relevant users from being just a ride hailing app. It actually becomes a primary solution for transportation of any kind. See more at medium.com
The user segments that could benefit from this feature include but are not limited to:
- Those who use Uber’s ride hailing services but want a cheaper option at specific times.
- Those who only utilize Uber’s rides occasionally but have the app on their phone.
- Those who are new in certain locations and want some help and guidance on their travels.
For these kinds of customers, Uber’s offering comes as a lifesaver. Instead of these individuals having to install a plethora of apps on their phones and still not get what they wanted, they could simply find public transport option right from Uber’s app.
And this brings about quite a few points of comfort in one nicely wrapped app.
The payment options don’t have to be repeated. The interface doesn’t need to be learnt all over again. And the credibility doesn’t need to be questioned. It is still the same app from Uber that many of these individuals use every day. It has just gotten bigger, better, and easier for them to utilize for their day to day transportation needs.
Ashley Lightspeed would know that one shouldn’t place value into other aspects of life that may cause additional stress. See, this is also an area where one can provide a business solution. This is because if a product can solve a pain point and remove stress from people’s lives then it can be a vehicle for success.
This is why Ashley Lightspeed would find success.