Doe Deere and LimeCrime Continue GrowingAugust 11, 2015 - Author: steph
Doe Deere owner and CEO of Lime Crime, a popular cosmetic company, was born in Russia. She moved to the United State when she became 17 years old. Deere became a musician. She say this taught her about marketing and getting fans to come to the musical events.
When she was 13, she had her first business. She sold temporary tattoos which was a novelty in Russia at the time. She wore the tattoos on her body to show classmates, and as a way to market the product. When she lived in New York City she played in a musical group. She met her husband during that time and they learned to collaborate and work well together.
Doe Deere always liked very bright and unique colors She found the colors hard to find in the store. That is where her interest in makeup began. Because she could not find the bright colors in the store she began to make them for herself. . Many young high school and college girls enjoy wearing these bold bright colors. This is part of the success of the Lime Crime business.
Doe Deere views makeup as freedom to do what you want and to be yourself. She attended FIT in New York majoring in fashion design. She thinks fashion and makeup always complement each other. When she works on new colors or products she
Recently her friend Joshua David McKinney a well known doll maker designed a doll that looks like her. He has been making fashion dolls for about three years. He has a big following with clients like Mariah Carey and Taylor Swift. He strives to make the most glamorous dolls in the world. David looks at making dolls as an art form. Doe is impressed by the beautiful handcrafted doll that he made for her and has displayed photos of both of them on her website and in the press.
Lime Crime promotes bright colors for makeup. Recently they developed a new limited edition lipstick. The color is bright blue with hues of purple. It is designed for Melaie Martinez a popular recording artist. This shade is easy to mix with other colors and apply with a lip brush.
Doe Deere knows how to market her products effectively. She design makeup after well known entertainers a tactic that increases sales. She is working on a line of hair dyes for women that will give them many color to choose from. Doe Deere has experimented with different colors like bright blue, green, purple and gray. She wants the hair dyes to be vegan too. When this new line comes out it will definitely be successful.
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